"Im here to build for the long term, anything else is a distraction"
There is a belief, an underlying force that guides successful brands and makes them stand apart.
It’s why we always work on brand strategy first. We help your brand stand for something bigger by uncovering the belief that you hold dear and using it as a compass to guide everything you do.
Let’s determine if now is the right time, the motivations behind the change, and if we’re the right fit for you.
We uncover deep insights about your customer base, team, and major stakeholders, as well as project-specific goals and benchmarks.
Clarity: For you, your team and your audience. A map of your brands beliefs, attributes, competitive landscape, the pain your audience has and the journey they go on to relieve it.
/ WHAT DOES A DISCOVERY SESSION COVER EXACTLY?
Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages and what all that means to the target market.
In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.
We apply our findings from customer segmentation to user profiles that represent a brands target markets then map out scenarios in which those users might interact with a brand. Defining informed interactions helps us predict pain points and provides insight into functionality and user behaviour.
/ USER PROFILES
Segmentation is a powerful tool for discovering customer needs and potential for growth. By examining the behaviours, motivations, and frustrations of the specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantages.
/ CUSTOMER & REVENUE SEGMENTATION
your brand attributes
Brand Attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They reveal its personality, functionality, and physical traits through imagery, language, actions and assumptions. Attributes are what allows us to identify brands.
/ BRAND ATTRIBUTES
Understanding what your competitors are doing
A thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and weaknesses in a brands competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.
/ COMPETITIVE AUDIT
/ VCA - 2021 - DISCOVERY
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FREE CUSTOMER PROFILE TEMPLATE
How well do you really know your customers? Where do they spend their free time? What problems do they have? How can you add value to their lives?
Download our customer profile template, understand your audiences journey and make your efforts lazer focused.